Japan's Best Global Brands
reference:點我
汽車類產業佔了9個名額約31％
電子產業也佔了9個名額
汽車加上電子佔了日本強勢品牌的六成!
由此可推測
日本工業佔有相當大的比重,其中能將這些品牌發展成國際品牌
擊退西方國家的先進入者優勢(first-mover advantage)
In marketing, first-mover advantage or FMA is the advantage gained by the initial ("first-
moving") significant occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.[1]
Sometimes the first mover is not able to capitalize on its advantage, leaving the opportunity for
another firm to gain second-mover advantage.
這意謂著消費者通常因為先入為主的印象,可以取得較多的資源,尤其是在資源相對稀少的產業這種優勢更加明顯,在行銷的概念上,人們會因為對商品的第一印象,增加產品的熟悉度與知名度.
建立品牌的意義有四個
1.簡化消費者選擇的過程(brands simplify decision)
2.提供消費者選擇(brands generate choice)
3.品牌提供品質保障與減少購買到劣等品的風險(brands offer quality assurance and reduce risk)
4.品牌提供自我認同(brands help self-expression)
List of Japan's most valuable brands according to Interbrand.
Logo
Name
Last
SyncForce Customer
Brand Value
(US $Million)
(US $Million)
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